...跨国竞争战略 [gap=1192]ry structure，competitive strategies，prevailing cost strategy，diversity strategy， multinational competitive strategy ...
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跨国公司的竞争战略开始由依靠成本领先战略向成本领先战略与产品差异化战略的综合应用转变。
The competitive strategy beginning of MNC changes by the strategy of cost lead to the comprehensive application of the strategy of cost lead and the strategy of product difference.
1990年，美国哈佛大学波特教授在企业竞争战略理论的基础上提出跨国公司全球战略的经营理论。
In 1990, Professor Potter of Harvard University proposed the management theory of trans-corporation's global strategy on the basis of enterprise's competitive strategy theory.
最后，本文得出了跨国公司竞争战略的制定要充分考虑到本土化策略。
Finally, competitive strategies of multinational companies come to give full consideration to the development strategy of localization.
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