...理模式 Future Management System 跨国公司全球经营战略 Global Strategy of Multinational Corporation 国际营销管理 International Marketing ..
基于12个网页-相关网页
1990年，美国哈佛大学波特教授在企业竞争战略理论的基础上提出跨国公司全球战略的经营理论。
In 1990, Professor Potter of Harvard University proposed the management theory of trans-corporation's global strategy on the basis of enterprise's competitive strategy theory.
同时，针对我国跨国公司在国际化经营的过程中如何通过利用网络组织来实现全球战略提出建议。
Meanwhile, gives recommendations to Chinese multinational companies in how to achieve global strategy in the process of global operations through international networks.
作为跨国公司全球战略的有机成分，本土化经营战略是跨国公司应对一体化经营中的国别和地区障碍的有效策略。
As an organic part of global strategy, business localization has been used by multinationals as an effective measure to national and regional obstacles.
应用推荐