其实这是大多数大型跨国企业在中国都曾经历过的缠斗，也是中国企业海外扩张将要面临的巨大挑战。
This is something which the majority of large global companies have struggled with in China. It is also a big challenge Chinese companies are facing as they are expanding abroad.
对于跨国企业在中国应用CSR原则所遇到的主要挑战是如何理解应用这些原则的动机是什么以及因而如何在中国有效地实施CSR计划。
A major challenge for MNC's in applying CSR principles in China is understanding the motivation for and therefore effective implementation of CSR initiatives in this country.
皮萨诺先生认为，尽管在中国的工资爆炸式增长，但是跨国企业很难找到许多的工作岗位带回美国。
Even if wages in China explode, some multinationals will find it hard to bring many jobs back to America, argues Mr Pisano.
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