构建体育赛事吸引力结构有助于赛事管理(营销)者制定营销策略和有针对性地开展营销推广活动。
Building an attraction structure of the sports events contributes to making marketing strategies and targeted marketing promotions for management (marketing).
现代体育组织经营管理赛事的基本模式主要包括：建立优良的管理体制和运行机制；
The basic model of modern sporting organizations' managing competitions mainly include establishing good administrative system and operational mechanism;
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