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现代集团首次涉足美国汽车市场是在1986年,当时它向美国顾客提供的是一种很基本的费用低廉的车型,取代购买一辆二手车。
Hyundai entered the market in 1986 with a basic car that offered Americans an inexpensive alternative to buying a used car.
然而,今年却有了不同的故事。 一月份首周,现代公司宣布推出现代担保计划,一年内凡是购买或是租用公司新款车的用户,如果丢掉了工作,可以退还汽车。
The automaker announced in the first week of January it was launching the Hyundai Assurance program to let buyers or lessees return their new vehicles for up to a year if they lost their jobs.
经销商说,相对于两年前只有40%,现如今60%的美国人知道现代汽车并希望购买。
The marketer said 60% of Americans today are now aware of Hyundai and willing to buy the brand, compared to just 40% two years ago.
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