广告用语不规范现象探析 汉语文学毕业论文格式范文_论文天下 关键字：广告语言；规范 ；谐音双关语；成语 [gap=739]Key words：advertising language；norm ；symphonic punning；idiom
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文字游戏包括双关语，谐音词，首音误置，词性或词义含混，机智的修辞延宕，结构怪异的句子等形式。
Examples of word play include puns, phonetic mix-ups such as spoonerisms, obscure words and meanings, clever rhetorical excursions, oddly formed sentences.
双关语分为谐音双关和语义双关两类。
There are two kinds of puns, phonetic pun and semantic pun .
双关语分为谐音双关和语义双关两类。
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