从图书馆读者关系管理(Reader Relationship Management, RRM)的现状出发,提出了图书馆读者关系管理的价值链模型,并对读者关系管理的基本活动中的读者分析、读者获取、...
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从图书馆读者关系管理 Reader Relationship Management ; RRM
只有在高校图书馆形成系统的读者关系管理模式,才能实现“读者导向”服务模式的升级。
Only forming the systemic management mode of reader relation in university library could implement the updating of the reader-guided service mode.
读者价值是图书馆竞争优势的新来源,而读者关系管理对提高读者满意度、提升图书馆竞争优势起着至关重要的作用。
Reader value is considered as a new source of library's competitive advantages, and RRM plays an important role in improving reader satisfaction and promoting library's competitive advantages.
做好读者服务,关键在管理服务队伍,处理好服务队伍的人际关系。
The key to do a better reader service lies on management service team, which can do a good job in treating the interpersonal relationship of service teams.
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