语用等效翻译的原则是解决谊矛盾的有效方法之一。
The principle of pragmatic equivalent translation is an effective approach to solve this problem.
广告语用翻译应遵循美学原则，力求达到译文的语用功能等效和审美等效，以再现原文的形式美和内涵美。
Pragmatic translation of advertisement should follow aesthetic principles to achieve pragmatic equivalence and realize the beauty of both form and connotation.
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