对委婉语现象的研究有助于培养跨文化交际意识，避免语用失误。
The study on euphemism phenomenon helps to cultivate the consciousness of cross cultural communication and avoid pragmatic errors.
社交语用失误的主要原因在于学习者缺少目的语文化知识与对它的接触，也缺乏跨文化差异意识。
Major causes are the inadequate knowledge of and insufficient exposure to the target cultures, as well as the lack of awareness of intercultural differences.
避免语用失误和增强跨文化意识对口译者来说有特别重要的意义。
It is of great importance for the interpreter to avoid pragmatic failure and strengthen cross-cultural awareness during interpreting.
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