一、 篇章修辞研究概述英国著名语言学家利奇（Leech）1983 年在其《语用学原理》（Principles of Pragmatics）一书中首次提出了语篇修辞（textual rhetoric）和人际修辞（interpersonal rhetoric）的概念。
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本文正是基于以往幽默言语的研究成果，运用语用学的基本原理对幽默这一特定的语言现象的功能进行分析探讨。
In this thesis, on the base of former research fruit of humor, the author attempts to apply pragmatic theories to the analysis of the functions of verbal humor.
本文试图通过语言学和语用学的原理来探讨英语幽默的文化特点。
The present thesis attempts to explore the cultural features of English humor in communication through linguistic and pragmatic approaches.
本文从符号学原理出发，分析了书籍装帧设计中的符号语构层面、语意层面和语用层面对书籍内质的表达。
The application was analyzed the express the nature of book design from the theory of the morphology, semantic and semantic according to semiotics.
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