...cn 关键词:言语幽默； 语用合作原则； 面子论； 关联 [gap=599]Key words: humorous utterance; pragmatics cooperative theory; the face theory; relevance ...
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合作原则、礼貌原则、及关联原则是语用学上指导会话的三条重要原则。
The three pragmatic principles-Cooperative principle, Politeness principle, and Relevance principle, are widely used to guide our interpersonal communication.
英语幽默产生的根源多种多样，有修辞格的巧妙运用，有对语用中合作原则的违反，也有因词汇、语法、句法歧义而产生。
English humors generate from various sources, such as skillful use of rhetoric, violation of Cooperative Principle in pragmatics and ambiguity in vocabulary, grammar and syntax.
并简要分析了语用学中合作原则在广告用语中的体现。
And a brief analysis of the pragmatics of language in the principle of cooperation reflected in the AD.
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