第2章的部分内容有提及这个理论的未来展望,如果你想要了解阐述结果与论证结果间的差异,可以参阅第14章。
Several parts of chapter 2 give you the perspective behind the theory, but if you want to appreciate the difference between stating a result and proving it, browse chapter 14...
怨恨和不信任往往会导致论证和反论证的结果,产生反效应,消费者会相信与广告主张截然相反的结论。
Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.
那么,这番论证可能得出的结果是什么呢?
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