商标的极简设计是个重要的概念，因为商标设计的目地是容易记住，还能连联想到一个公司。
Minimalism in logos is an important concept, since the purpose of a logo is to be easily remembered and associated with a company.
请记住，技术是SOA活动中较为容易的一部分。
Remember, technology is the easy part of your SOA initiative.
波达瑞克说，幸运的是，这种记忆问题很容易修复：只要专注于你想记住的东西就可以了。
Luckily, this kind of memory problem has an easy fix, says Poldrack: Simply pay undivided attention to whatever you really want to recall later.
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