检讨了心理学、社会心理学、社会学、公共关系学等学科的相关理论，如社会认知、自我、人际互动、公共关系与CIS等。
The theories of psychology, social psychology, sociology, public relations are studied, such as social acknowledgement, oneself, public relations and CIS, etc.
从认知隐喻学的角度，探讨了隐喻的替代、比较、互动理论在招贴图形设计中的体现，预期能为招贴图形设计的隐喻表现提供理论和实践的参考。
The embodiment of metaphor in poster figures design was discussed in the aspects of substitute, comparison, interaction theories, from the angle of cognition metaphor.
基于认知语言学的原理，考察了语言起源过程中的符号产生和语言符号系统出现的认知基础，认为语言起源于人类认知体验性的互动实践，并论证了人类语言起源的进化论观点。
Guided by the principles of cognitive linguistics, the paper attempts to examine the cognitive basis that provided key links for establishment of linguistic symbols and linguistic symbol systems.
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