本文以言语行为转喻为理论基础探讨商业广告的结构成分以及策略。
The present thesis aims to explore the structural components and strategies of English commercial advertisements from the perspective of the theory of Speech Act Metonymy.
文章在“言语行为场景”和“事件域认知模型”理论框架内阐述间接言语行为的转喻性质。
This paper shows that indirect speech act is metonymic by nature within the framework of speech act Scenario and Event Cognitive Model.
本文从转喻的概念本质出发，分析了转喻与言语行为，转喻与认知距离等的关系。
Starting from the conceptual nature of metonymy, this paper expounds the relations between metonymy and speech act, metonymy and cognitive distance, etc.
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