论述了奥运传媒优势，进而分析了奥运会主办城市特色及庆典活动的视觉形象设计与文化推广方式。
It elaborated the advantage of Olympic Media and analyzed the characteristics of Olympic host city. Besides, the visual image design and culture promotion means of celebrations were analyzed.
内蒙古独特的地域风情和民俗文化是否可以在品牌形象中恰当地运用与传播，这是比视觉形象本身更具有顽强生命力的特色品牌要素。
The unique character and the folk culture in Inner Mongolian whether can be utilized in the brand image, this is the more essential factor than visual image itself.
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