视觉传达设计以大众传媒为载体，两者之间具在紧密的联系。

The visual transmission design take the mass media as a carrier, between both in close relation.

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论述了奥运传媒优势，进而分析了奥运会主办城市特色及庆典活动的视觉形象设计与文化推广方式。

It elaborated the advantage of Olympic Media and analyzed the characteristics of Olympic host city. Besides, the visual image design and culture promotion means of celebrations were analyzed.

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视觉设计作为文化形式存在的方式之一，是沟通人类文化交往的传媒与桥梁。

Visual design, as an existing manner of culture form, is the media and bridge for culture communication. Design works are the carriers of visual design.

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