办馆效益是指图书馆社会职能所产生的应有作用，是图书馆被社会认同的存在价值。
Library benefit is a role resulting from social functions of library services and values by which libraries can exist.
社会认同就是能够被社会所承认的东西。
当我们让参与者相信白皙的皮肤是被社会所认同的时，我们甚至颠覆了这个效应。
We were even able to reverse this effect when we made participants believe that having pale skin is what is socially desirable.
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