精心设计的营销和品牌可以提高一个伟大设计的影响，不过除非广告词能够被真实体验所巩固，其效果通常是暂时的。

Well-crafted marketing and branding can boost the impact of a great design, but unless the message is reinforced by real-world experience, the effect is usually temporary.

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大部分设计师没有花时间去学习基本的心理学原则是怎么样影响他们网站用户的体验。心理学原则很多时候被认为是可有可无，或者过于复杂的。

Designers often don't take the time they should to learn about how basic psychological principles can effect the experience their visitors have on the sites they build.

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在让你的页面更容易被记住的同时，图片也会影响载入时间进而影响用户体验。

While making your pages easier to remember, images affect your load time and hence user experience.

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