目前国际公约和区际条约以及各国国内立法都有将消费者区分为主动消费者（active consumer）和被动消费者（passive consumer）的趋势，并分别适用不同的冲突规范。
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这需要从最初给被动消费者传达信息变成给赞助商传达信息，产品置入和会谈都要直面主动客户。
It needs to move from sending "messages" to passive consumers to sponsorship, product placement and conversations with active consumers.
如果你像很多人一样，一直是媒体的被动消费者，那么我想助你成为一个感觉良好的主动且活跃用户。
If you're like most people, you've been mostly a passive consumer of media, and I want to help you to become comfortable as an active user.
在这样的社会里，公民不再是被动的消费者，被单向的媒体填鸭式地喂养信息和文化，而成为主动的参与者，共同协作，开启通向未来的旅程。
Where the citizens are no longer passive consumers being fed information and culture through one-way media, but are instead active participants collaborating on a journey into the future.
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