除上述两种联想意义外，Partington［4］（P66）还提出了一个表达联想意义 （expressive connotation）的概念。他认为选择不同的词语可以反映出（表达）讲话人对所 描写的事物的不同态度。
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包括“身份意义（identificational meaning）、表达意义、联想意义（associative meaning）、社会意义和祈使意义（imperative meaning）。”
Includes "identificational meaning, expressive meaning, associative meaning, social meaning, and imperative meaning." (Lunwen)
包括“反身”(reflected)意义(联想到相同表达的另一意思时所传达的，Leech)和搭配意义(Leech)。
Includes' reflected 'meaning (what is communicated through association with another sense of the same expression, Leech) and collocative meaning (Leech).
双关语是广告创作常用的技巧，它是在特定语言环境中用一种文字形式表达出一明一暗双重意义，既引人注意又能引起联想。
The puns are useful techniques which can express double meanings, both get people's attention and lead them fall into imagination in a certain language situation.
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