我国大型医药企业营销道德评价是我国大型医药企业营销道德激励约束机制实施的依据。
The value-oriented mode is the base and premise of marketing moral construction, the moral evaluation is the resource of the stimulation and restriction mechanism.
借助这些标准和规范，可以分析现代企业营销行为的道德性，并进行营销道德判断和评价。
With these ethical standards and criterions, we can analyze and evaluate the ethics of modern enterprise's marketing behaviors.
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