证券公司营销绩效评价指标体系构建,免费经济学论文,免费论文网,免费经济学论文 关键词： 证券营销；营销绩效评价；指标体系 [gap=679]keywords: securities marketing;marketing metrics;index system
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第五部分，介绍了商业银行营销绩效评价指标体系应用过程。
The fifth part have introduced the process applying about Index System of Marketing Performance in commercial bank.
从营销效益、营销流程、营销能力三个方面，建立了一套L物流企业营销绩效评价指标体系。
The paper has set up performance evaluation system for L logistics enterprise's marketing from the marketing benefit, marketing processes and marketing capacity.
这种框架性的路径对于营销绩效评价的理论研究和企业中营销评价指标体系的构建都是十分必要的。
This model offers a framework approach for marketing performance assessment research and firms to introduce marketing performance measurement system.
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