当代的教育已经开始向产业化转变，这其间品牌的管理以及营销传播，显得更为重要。

Brand management and marketing communication have become more important as contemporary education begins the transition of industrialization.

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本文借鉴市场营销中的“品牌”概念，分析了远程教育品牌及其个性特征，并提出管理服务是电大品牌的核心。

Using the concept "brand", the article analyzed the characteristics of distance education brand, and recognized the management service as the core of TV universities brand.

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本文针对如何改善学校内部经营管理以提高办学效益，如何对与教育有关的市场进行深入研究的问题，提出教育营销的观点及策略。

This paper tends to discuss the view and strategy of education marketing which would improve the school management and the method to research the education market.

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