通过SWOT矩阵分析，理清了公司市场营销管理体系设计的基本思路；
Through the SWOT matrix analysis, has cleared off the company marketing system design basic mentality;
本文将运用银行市场营销理论，结合实际情况分析和研究如何完善浙商银行上海分行市场营销管理体系。
This paper will use bank marketing theory and practical analysis and study how to improve Zheshang bank marketing management system.
为适应医疗市场竞争，医院特别是县市医院必须导入市场营销理念，健全市场营销管理体系，培育医疗营销新机制。
To adaptation hospital competition, the hospitals particularly the county hospitals should introduce marketing conception, improve marketing management and cultivate new medical marketing mechanism.
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