... 营销渠道理论(marketing channel theory) 资源依赖理论(resource dependence theory) 交易费用理论(transaction cost theory) ...
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本文在营销渠道理论的基础上，结合企业的实际情况，对如何构建营销渠道战略优势展开探讨。
The thesis is a discussion on marketing channel strategy advantage, basing on Marketing Channel theory and the enterprise reality.
传统的渠道理论将营销渠道视作一个社会体系，通过分析其行为过程来研究渠道冲突。
The traditional channel theory views marketing channel as a social system and studies the conflict problem through behavioral analysis.
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