换个方法说，这个策略的最终目的，就是要为客户提供一些不仅能够为你带来额外生意，又令竞争对手更难打进客户的解决方案。 找出这些额外生意之后，你就要找到相关的决策者，并开始准备计划书和执行你的营销计划。
In other words, the goal is to provide meaningful solutions that not only generate additional business for you, but also creates a barrier for your competition.
完成一份正式的营销计划，列觉个人品牌营销计划和行动方案。
Develop a formal marketing plan that lays out a personal brand strategy and action plan.
顺便说一句，我非常喜欢“铱星计划”的那个营销方案。
By the way, I like it very much, "Iridium" that the marketing program.
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