第一：是在市场营销拓展的时期，需要慎重选择目标市场。

First: in the period of marketing expansion, the need to carefully select the target market.

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该品牌营销、数字化与品牌战略副总裁Chris McCumber说，品牌正在寻找营销拓展的机会，希望将品牌的在线表现通过多种渠道展示出去。

Chris McCumber, the channel's evp, marketing, digital and brand strategy, said brands are looking for marketing extensions that take the brand's on-screen connection into more places.

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并且，像WPP和拥有Saatchi &Saatchi的阳狮集团这样的公司已经在拓展它们在数字营销和传统广告之外其他领域的能力。

Also, companies like WPP and Publicis Groupe, which owns Saatchi & Saatchi, have been expanding their capabilities in digital marketing and other areas outside traditional advertising.

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