最后，作为对以上各点的总结，第四步致力于设计并执行一套整合营销方案，刺激购买，绕开障碍。

Finally, in tying together the previous steps, the fourth step focuses on designing and executing an integrated marketing program to activate key purchase drivers and overcome barriers.

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换个方法说，这个策略的最终目的，就是要为客户提供一些不仅能够为你带来额外生意，又令竞争对手更难打进客户的解决方案。 找出这些额外生意之后，你就要找到相关的决策者，并开始准备计划书和执行你的营销计划。

In other words, the goal is to provide meaningful solutions that not only generate additional business for you, but also creates a barrier for your competition.

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就像营销人一样，写下实现目标的行动方案，然后执行方案。

So just like a marketer would, you write down personal marketing activities to achieve your goals. And, of course, you execute the marketing plan.

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