企业通过怎样的营销战略组合来体现企业的战略观念,形成企业的竞争优势。
Through what Marketing Strategy Combination can the enterprise express it's concept and then achieves it's competitive advantage?
市场营销组合通常指用四个P来描述产品在市场上的战略位置。
The Marketing mix is generally accepted as the use and specification of the "four p's" describing the strategic position of a product in the marketplace.
在进入二十一世纪后,营销组合中的产品、价格、地点、促销的相关战略已经变得越来越重要。
With the twenty-first century coming, the combination strategy of price, product, place and promotion in marketing become more and more important.
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