营销应用领域(Marketing Areas of Application)8. 卓越的营销(Marketing Excellence)这样,本书从市场和营销开始,讨论营销战略中的主要思想(市场细分、目标市场选择、定位和差异...
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市场营销的核心是开发需求并满足需求，其应用领域已从营利组织扩大到非营利组织。
The core of marketing is to develop demand and satisfy demand, the application field of which has already been expanded from the commercial organizations to nonprofit organizations.
关联规则挖掘是数据挖掘的一个重要分支，并被广泛应用于市场营销、电信、银行等应用领域。
Association rule mining is an important sub-branch of data mining. It has been used widely in selective marketing, telecom business, bank management and so on.
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