定位市场营销理论中的一个重要概念，分析定位的本来含义，研究市场定位？产品定位和竞争定位三者的逻辑关系，具有重要的学术价值。
It is of importance in academic aspect to analyze the original meaning and to probe into the logic relationship among market positioning, product positioning and competition positioning.
超市企业只有利用市场营销理论指导其经营与管理，才能更好地利用市场机会获取利润，用正确的市场定位获得消费者的青睐。
The supermarket must use the marketing theory and the scientific method, to coach the management, from this to get more profits and attract the consumer.
现代营销理论认为，一个企业的产品在顾客中的定位有三个层次：一是核心价值。
Modern marketing theory is that an enterprise's products are targeting customers in three levels: first, core values.
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