美国罗德岛大学(金斯敦)就读营销传播和广告(Marketing Communications and Advertising)专业将获得文学学士学位,要就读罗德岛大学(金斯敦)业需要雅思或托福成绩,要求雅思成绩总分为76,要求托福成绩总分为6,申请该专...
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除此之外,单纯的广告效果不如互动营销模式来的有效——例如,搭建一个博客平台或者论坛,供消费者讨论和传播信息。
Beyond this, pure advertisement tend to work not so well as a more interactive way - set up a blog or forum, let them talk and spread.
在这个广告泛滥的环境下,品牌代言人因其“名人效应”以及使品牌更加个性化和人性化等特征成为深受企业欢迎的营销传播手段。
In the environment of advertising overflow, brand spokesperson, who can make brand individuation and humanness, has become an important means of marketing communication.
他们的方法是如何对广告和整合营销传播不同于其它许多传统的机构?
How does their approach to advertising and integrated marketing communications differ from that of many other traditional agencies?
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