... 品牌管理(Brand Management) 营销传播与推广(Marketing Communication) 事件营销&活动管理(Event Marketing&Event Management) ...
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之前武侠剧在西方传播缓慢有很多原因,其中包括推广营销不到位以及缺乏与武侠相关的基础知识。
The lack of promotion and basic knowledge of Wuxia are among the reasons why the genre previously spread slowly in the West.
同时通过将整合营销传播理论与案例企业的活动相结合的讨论,提出可以推广到整个乳制品行业的整合营销传播方法。
We also hope that the program we propose can be used by other dairy enterprises after the discussion of IMC theory and market activities of Sanyuan dairy firm.
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