菲利普·科特勒提出的“顾客让渡价值”理论，为企业在后经济时代维系顾客关系的有效性提供了理论基础。

Philip Kotler put forward the theory, "Customer Transfer Value"which is the theoretical basis of maintaining the customers effectively.

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菲利普·科特勒认为，消费者让渡价值是消费者购买决策的依据，消费者会购买那些他们认为能提供高让渡价值的产品。

Philip Kotler argues that, the customers make purchasing decisions according to the customer delivered value. They'll buy those products which bears the high customer delivered valued.

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世界市场营销大师菲利普·科特勒博士把总客户价值的决定因素概括为：货币价格、时间成本、精力成本和体力成本四大方面。

World Marketing Masters Dr Philip Kotler · customer value to the decision of the factors summarized as follows: currency prices, a time-cost, energy cost and physical costs of four major areas.

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