前言： 目的：为我国药品零售业走出“价格战”提供参考。

OBJECTIVE:To provide references on how to avoid price war in Chinese drug retailing.

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前言： 目的：探讨药品零售业建立诚信品牌的必要性及策略。

OBJECTIVE:To discuss the necessity and strategies to establish credibility in drug retailing stores.

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方法通过研究《办法》的出台背景和药品零售业的现状，分析该《办法》对药品零售业可能产生的影响。

METHODS: the origin and the status quo of "Regulation" were studied and the influence of which on drug retailing was analyzed.

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