药品营销渠道成员关系 memberships of the pharmaceutical marketing channels
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笔者对我国现有药品营销渠道现状进行了分析与评价，并分析了CRM在药品渠道管理中的功能。
Current situation of medicine marketing and distribution management in China is analyzed, and the effect of CRM in medicine marketing and distribution management is described.
我国自2000年1月1日实行药品分类管理以来，药品的营销渠道模式逐步发生了变化。
Since the classified administration of medicinal drugs was introduced on January 1, 2000, the marketing channel mode of the medicines changed gradually.
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