...nglish Idioms in Daily Life 英语习语在日常生活中的运用 Linguistic Features of English Advertisements 英语广告的语言特征 Linguistic Taboos in Chinese and English Languages 谈汉英语言中的禁忌现象 ..
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文章着重对商业英语广告的语言特征进行了粗浅的探讨。
This paper tries to discuss some of the linguistic characteristics of business advertisement.
本文着重分析英语广告语篇的语言艺术特征与技巧在语用原则和消费者心理上的体现。
This paper mainly gives an analytical account of the presentation of linguistic features and artistic techniques in English advertising texts from pragmatic principles and consumers' psychology.
作为一种具有很高商业价值的实用性文体，广告英语是现代英语的一个重要组成部分，具有独特的语言特征和交际、劝说功能。
As a practical variety with high business value, advertising English is an important component of modern English, it has its own special linguistic features and communicative and persuasive functions.
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