第二章论述英语商标词的构成及其特点。
The second chapter attempts to explore the formation and characteristics of English trademark words.
阐述了心理理据在英语商标词设计中的突出地位和重要作用。
The foregrounding position and the important role of the mental motivation of product brand in design are emphasized.
英语商标词是英语词汇中的特殊部分，具有自身的特点和功能。
English trademark words, an essential part in English trademarks and the special part in English vocabulary, have their own functions and characteristics.
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