首先，它向国内的怀疑论者们证明了英特尔已经真正转变为一个消费品牌。

First, it proved to internal sceptics that Intel really had become a consumer brand.

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在个人电脑领域，英特尔支配着硬件的发布速度，OEM商们只能等着CPU升级，然后通过库存管理、分发销售渠道和品牌来形成差异化。

In PCs, Intel dictates the pace of hardware releases– OEMs essentially wait for CPU updates, then differentiate through inventory control, channel / distribution and branding.

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内置英特尔的活动使得英特尔成为了家喻户晓的品牌名称，这既是优势的来源也是一种弱点。

The Intel Inside campaign made Intel a highly visible and familiar brand name, which is both a source of strength and of weakness.

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