色彩是视觉传达中最为活跃的因素，其识别性、联想象征性、表达力都直接影响着壁画作品的最终表现效果。

Color is the most active element in the visual communication, and its identification, imagination symbolism and expression will impact the ultimate effect of the frescos works directly.

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分析和研究的重点在于情感色彩、完形构成设计、文字的形象化设计以及感觉设计在强化平面广告的视觉传达中的作用。

The function of strengthening advertisement visual transmission in particular, which is in color emotion, gestalten, word image design and sensation design is focused on.

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广告视觉传达中的图形、色彩、文字等元素，传达人们的思维、情感和信息，是“情感符号”的载体。

The elements such as graphic, color, words convey visually people's idea, feeling and information, so they're medium for "motional symbols".

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