联合行销的创始人丹齐格说，有钱人不会随心所欲购物。
"The wealthy don't spend their wealth on discretionary purchases," said Pam Danziger, founder of Unity Marketing.
其实联合利华早已在所谓的“品牌娱乐”上投入大量资源，这种行销方式可以追溯至上世纪40到50年代的肥皂剧。
Unilever is already heavily involved with what's known as' branded entertainment, 'which traces its lineage to the soap operas of the 1940s and' 50s.
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