赞助营销作为最重要的品牌传播工具之一，值得老字号企业在品牌整合传播中借鉴运用。

As one of the most important tools of IMC, Sponsorship is valuable for the China Time-honored Brands in the brand communication.

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大多数股票发行者为老字号的大企业。

Most of the stocks issuers are old-brand enterprises.

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中国“老字号”餐饮企业历史悠久，是城市文化的一大亮点。

Chinese time-honored Catering Enterprises have a long history, which is a highlight of city culture.

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