文章详细信息 关键词: 模因;;翻译模因论;;翻译规范 [gap=664]Keywords: memes; translation memetics;t ranslation norms
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Finally, enlightened by Chesterman's translation memetics, the author discusses the norms, principles and strategies of advertisement translation from three aspects, namely, the translation of brand names, slogans and body texts.
最后,作者就翻译模因论在广告翻译中的具体运用,对商标翻译、口号翻译和广告语篇翻译进行分析。
参考来源 - 模因论视角下的广告翻译研究·2,447,543篇论文数据,部分数据来源于NoteExpress
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