由于英汉文化的巨大差异，译者在翻译文化负载词时很难找到完全对等的表达。
Due to the great differences between English and Chinese culture, the translator in translating culture-loaded words difficult to find the exact equivalent expression.
英语广告词翻译原则——功能对等，并存在三种译法即直译法、意译法和弥补法。
There is a principle of the translation of English advertisement — functional equivalence, and there are three approaches, namely, the literal approach, free approach and complementary approach.
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