勒德伯里高端消费行为研究所的Marc Cohen指出，在顾客群体中，属于明显富有人群的，只有百分之零点一；因此，奢侈品商人为了更好地销售，必须把目标人群扩大。

Marc Cohen of Ledbury Research points out that the high-profile wealthy make up only 0.1% of consumers; luxury-goods groups have to aim a bit wider to do well.

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以此为出发点，本文主要研究了网络体验消费行为和网络体验消费群体的特征。

Based on the consumer demands, this thesis mainly focuses on research of the behavior of cyberspace experiential consumption and the characteristics of cyberspace experiential consumers.

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而大学生作为当代社会消费群体的重要组成部分，他们的消费行为具有强烈的代表性和前瞻性，事关国家的命运和前途。

And college students as an important part of the contemporary social consumer groups, and their consumption behavior has strong cross-sectional and prospective, national destiny and future.

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