他把美国联邦调查局探员塑造成了一个流行品牌，在巅峰时期，想当一名联邦调查局探员比进一所常青藤院校还要难。
He made the G-Man brand so popular that, at its height, it was harder to become an FBI agent than to be accepted into an Ivy League college.
卡尔文，是美国的一个流行时尚品牌。
为了把这种产品推向市场，荷美尔悬赏$100为其征求一个顺口的名字。SPAM成为获奖作品，自此，就成为美国家喻户晓的品牌及流行世界的美国名片。
To market it, Hormel offered a $100 prize for a catchy name, and the winning entry — SPAM — has since become a household name and a slice of American folklore.
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