1979年，当美国可口可乐昂首跨进中国国门，开办第一家合资企业时，也引来了中国饮料业求生存的话题。
In 1979, when the U. S. head of Coca-Cola entered the Chinese door, opened the first joint venture, also attracted the Chinese beverage industry to survive the topic.
瑞汀-美国可口可乐消费营销副总强调：消费时机营销将消费者何时、为何喝以及他们如何购买饮料作连结，目的刺激消费者持续购买与增加饮用量。
Tom Reddin, vice president of consumer marketing at Coca-Cola USA, says that Occasion-Based Marketing connects when and why consumers drink with how they shop for drinks.
在全球范围内，像可口可乐和麦当劳这样的品牌可能更广为人知，但这两家公司对20世纪美国的影响都不能与迪士尼相提并论。
Globally, brands like Coca-Cola and McDonald's may be more widely known, but neither concludes 20th-century America in quite the same way as Disney.
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