在本文中我们将会看到，如何从你的网页设计工作中分辨和确认出最能有效提升客户目标的部分，这一过程被称为“对比测试”。

Here we look at how to determine which aspects of your web design work is most effective to help the client's website achieve its aims, by a process known as split testing.

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消费者行为学是一个非常专业的领域，听起来要网页设计师们精通此道确实有些悬，但是令人振奋的是，设计师们可以通过对自己或客户的网站进行大量对比测试，用他们特有的形式深入掌握该领域技能。

Consumer behavior is a specialized field and web designers can get on a steep but exhilarating learning curve for it by engaging in split testing on their own and their clients' websites.

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用google网页优化工具创建一个对比测试。

Setting Up a Split Test with Google Website optimizer.

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