许多网络公司忘记了一条电子商务的基本规则：网络购物者希望尽可能少的麻烦。

Many web companies forget one cardinal rule of e-commerce: Web shoppers want as little hassle as possible.

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对于网络购物者而言，最重要的是最优惠价格/特价（60%）以及良好的网站使用体验（58%），接下来的是旅游产品选择（48%）。

The things that are most important to shoppers on the web are the best price/offer (60%) and a good experience on the website (58%). Secondary to that is the travel options (48%).

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在中国，阿里巴巴集团(Alibaba Group)旗下的淘宝网(Taobao.com)已成为网络购物者的首选目的地，他们常常声称在淘宝可以买到任何东西。

In China, Alibaba Group's Taobao.com has become the primary destination for online shoppers who often claim they can get 'anything' on the Web site.

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